The Institute of Primal Colour

The Institute of Primal Colour – an immersive experience by leading paint brand Valspar, and renowned design studio Bompas & Parr. Taking place in central London, this event will take you on a journey to discover the colours you truly love. 

This unique and immersive event launches on Thursday the 21st of March, the official International Colour Day, a day where colour is celebrated across the globe as one of the most influential visual experiences in our lives. These series of chromatic experiments will explore further the phenomenon of colour and the psychology behind our colour choices.      

The multi-sensory experience will take you through a number of chromatic experiments that have been developed with Oxford University, where you will use senses other than just sight to explore the different relationships we have with colour. The experiments will set out to discover why we love certain colours – and unearth your perfect palette, giving you the confidence to use these shades in your home. 

THURSDAY 21ST MARCH – FRIDAY 22ND MARCH

WHITE SPACE VENUE 5 GREAT NEWPORT STREET LONDON WC2H 7JB

£5 + booking fee (price includes x1 complimentary cocktail)  

The Institute of Primal Colour is a one-off event so spaces are extremely limited. Tickets are available to buy now from: www.universe.com/theinstituteofprimalcolour