The books
Art Map London published two. One explains how galleries choose artists; the other asks the people running them. Both are now out of print. The words here are the ones from the old site. You can still see the original page on the Internet Archive.
How To Approach A Gallery
and have a career in the art world
By Jenny Judova. 190 pages.
A comprehensive guide to the layout of the art scene and the art market.
This book aims to help artists and art professionals understand the primary art scene, how art galleries work and what are the differences between them, how they work with artists, which artists they choose to work with and why.
What the book covers
- Part IWhat is the art market?
- Part IIWhat are galleries?
- Part IIIHow to approach a gallery?
- Part IVHow to stay ‘people I like’?
- Part VHow to be discovered?
- Part VIDoing it on your own
What readers said
The subtitle of this book should be “and not piss them off.” Much of the content is about what not to do. It is no less valuable for that.
I, like others, have made the mistake of heading to galleries portfolio in hand then leaving confused when I realise it’s not that easy.
Explains the often secretive, baffling world of galleries and the art scene with a refreshing clarity that’s mercifully free of jargon and artspeak.
The book was later published in Dutch by SEA Foundation. Jenny also gave it as a talk: the listing is in the archive.
Out of print.
Who To Know In London
By Joe Turnbull, Mary Ashton Ellis, Tatiana Wiesner-Pavlova and Jenny Judova.
The London art scene is massive and overwhelming. Out of hundreds of galleries and thousands of people who work in them, how do you know where to go and who to listen to?
In early 2015 Art Map London decided to tackle the issue. We asked the London arts community: artists, curators, dealers, collectors, and museum professionals to vote for their favourite galleries and museums in London. We took the results, added them up, and interviewed the top 70.
All interviews took place in 2015 and they have not been edited to reflect the changes that happened in the galleries in the past year. We wanted to emphasise the fast pace of the London art scene. In fact, it’s so fast paced that some galleries we interviewed have since closed down, or moved, and some people we interviewed have since moved on to other organisations.
Out of print.
The interviews
Jobs are as they were in 2015. Names with a link also listed events with us, and a few carry a note from Where are they now.
- Ambika P3Professor Katharine Heron, Director
- Auto ItaliaMarianne Forrest and Marleen Boschen, Associate Director and Project Coordinator
- Banner RepeaterAmi Clarke, Founder and Director
- Calvert 22Nonna Materkova, Founder and Director
- Carroll / FletcherJonathon Carroll, Founder and Co-director
- Chelsea SpaceDonald Smith, Director of Exhibitions
- CubittFabio Altamura, Gallery Projects and Development Manager
- David Roberts Art FoundationVincent Honoré, Director and Chief Curator
- Drawing RoomMoved 2023Kate Macfarlane, Co-director
- Espacio GalleryCarlos de Lins, Gallery Director
- Flowers GalleryAngela and Matthew Flowers, Founder and Gallery Director
- GasworksAlessio Antoniolli, Director
- Hannah Barry GalleryHannah Barry, Founder and Director
- Jerwood Visual ArtsHannah Pierce, Gallery Manager
- Kate MacGarryKate MacGarry, Founder
- Matt’s GalleryLaura Hensser, Deputy Director
- The National GalleryColin Wiggins, Special Projects Curator
- Parasol unitClosed 2020Dr Ziba Ardalan, Founder, Director and Curator
- Peckham PlatformEmily Druiff, Director
- Raven RowAlex Sainsbury, Founder and Director
- RiflemakerTot Taylor, Co-founder
- Royal Academy of ArtsCharles Saumarez Smith, Secretary and Chief Executive
- Sadie Coles HQSadie Coles, Founder
- Serpentine GalleryRenamedEmma Enderby, Exhibitions Curator
- Somerset HouseJonathan Reekie, Director
- Standpoint GalleryFiona MacDonald, Curatorial Director
- The Crypt GalleryAnne Noble-Partridge, Director
- Transition GalleryCathy Lomax, Founder
- UCL Art MuseumNina Pearlman, Manager
- VitrineAlys Williams, Owner and Director
- Vulpes VulpesLaurie Storey, Carla Wright, Anna Chrystal Stephens and Hadiru Mahdi, Co-directors
- Zabludowicz CollectionClosed 2023Kelly Large, Curator: Public Programme
Museum and gallery profiles
- Alan Cristea Gallery
- Alison Jacques Gallery
- Barbican Art Gallery
- Bermondsey Project Space
- Camden Arts Centre
- Chisenhale Gallery
- Courtauld Gallery
- David Zwirner
- Delfina Foundation
- Dulwich Picture Gallery
- Flat Time House
- Gagosian
- Hauser & Wirth
- Hayward Gallery
- Institute of Contemporary Arts
- Lisson Gallery
- London Print Studio
- Maureen Paley
- Modern Art
- National Portrait Gallery
- Pace
- The Photographers’ Gallery
- Pilar Corrias
- Saatchi Gallery
- The Showroom
- South London Gallery
- Sprüth Magers
- Studio Voltaire
- Tate Britain
- Tate Modern
- Timothy Taylor
- Victoria and Albert Museum
- Victoria Miro
- White Cube
- Whitechapel Gallery
- Wilkinson
Surprise me