Land of Luck

Air China presents The Land of Luck:
Bringing Londoners good fortune in celebration of the Year of The Pig

• This February Air China will bring the fortuitous nature of the Year of The Pig to the heart of London
 • The Land of Luck is inspired by Air China’s new Land Your Dream Campaign, designed to inspire Brits to make their dreams a reality with Air China
 • There will be a range of experiences designed to increase your fortune from tying Lucky Knots to taking part in a Lucky Dip to win Air China gifts
 • Guests will be treated to an exclusive insight into the hidden gems and rituals of China

On the 9th February from 11.30am – 9.30pm, Air China invites you to celebrate the Year of the Pig by visiting the Land of Luck, inspired by Air China’s Land Your Dream Campaign, at The Bargehouse on London’s Southbank. This multi-layered experience will give guests a glimpse of the magical land of China, offering a range of activities that will help you Up Your Luck and improve the chance of landing all your hopes and dreams for the year.

As you enter the experience through the Air China check-in desks, you will be transported into a land of unexpected beauty and opportunity, but, most importantly, luck. Everything within the Land of Luck is designed to create and curate prosperity, drawing on long held Chinese traditions to offer unique fortune filling experiences.

A highlight of the Land of Luck is The Lucky Banquet Hall, where you will be surprised and delighted by the experiences on offer:
 • The Lucky Menu – a carefully crafted menu offering a range of Chinese delicacies that include vegetarian and vegan options, prepared by chef Ching He Huang. You can choose from a series of dishes that include: Longevity Noodles, Wealth-lings (Dumplings) and Rolls of Abundance (Spring Rolls), Flavoured Prosperity (Fish) and Good Fortune Fruit (Apples and Clementines)
• The Lucky Wall – throughout the Land of Luck discover the hidden symbols to up your luck and see if you have been successful by choosing a red envelope that could contain an Air China gift
 • Lucky Knots - learn how to create one of China’s best-known charms to bring you blessings, especially when shared with a friend
 • The Lion Dance - the Land of Luck culminates with a dance that is over 2,000 years old. Performed at key calendar celebration, the Lion is a symbol of power, wisdom and the dance is designed to chase away evil spirits while interacting with the guests and bring about good luck!

The Land of Luck, as well as cultivating fortune, allows you to experience the wonders of China, stepping into a world of hidden gems to see and feel some unexplored wonders of this extra-ordinary country. Begin by exploring the replica of the ghost village Houtouwan, marveling at the mystery behind the abandoned houses, before taking a seat for a moment for reflection, and maybe a selfie, on a quiet bench. No moment to yourself in China is complete without experiencing the majestic powers of tea and the rituals that accompany drinking. Tea expert and star of Air China’s ‘Land Your Dream’ video, Lera Zujeva will be on hand to provide an intimate Tea Ritual Masterclass to enable you to increase mindfulness and achieve balance throughout your day.

You will then move through to walk over the bridges of the achingly romantic Zhouzhuang, (the Venice of the East), where the immersive visual technology will allow you to feel as though you are right by the canals. On entrance to this room, you will have the chance to manifest your wishes for 2019, by writing them on a beautiful tag that can be attached to the breathtaking Wishing Tree that will be waiting for you as you ascend the bridge.

Jingjie Li, General Manager, Air China UK commented: “Air China has been operating UK routes for more than 30 years and has a long-held commitment to the successful operative of flights out of the UK. The Land Your Dream campaign is latest step in Air China’s commitment to helping Brits land their dreams by connecting business travelers and tourists alike with all the possibilities that China and the rest of the world holds. We are combining this passion with the traditional New Year celebrations, to create the Land of Luck experience that will not only inspire people to achieve their dreams but also give them a lucky head start.”

The Land of Luck must be booked in time slots, these group sessions start every 30 minutes from 11.30am – 7.30pm, with each session lasting an hour allowing you to roam freely around the different elements of the experience. Tickets are limited and cost £10 and are available to purchase here https://www.universe.com/events/air-china-presents-land-of-luck-tickets-PMS91H.

Major Chinese airline and Star Alliance member, Air China connects the world’s travelers with premium services, amenities and authentic in-flight experiences, allowing every passenger to successfully land their dreams. As one of the longest operating Chinese airline, Air China provides an accessible bridge between the UK and China, with a robust network for travelers covering six continents, to help those with wanderlust travel to their dream destinations.

For more information please contact: The Air China team airchina@bcw-global.com 020 7331 5413.

Notes to Editors

About Air China

Air China Limited (Air China) is the national flag carrier of China and a major provider of passenger, air cargo and airline-related services and products in China. Its operational headquarters is in Beijing, a major domestic and international hub in China. It also provides airline-related services, including aircraft maintenance, ground handling services in Beijing, Chengdu, and other locations.

By Dec 2018, Air China had a fleet of 590 passenger aircraft and freighters of mainly Boeing and Airbus families (including those of the carriers which Air China has a majority stake in). It operates 437 routes, including 107 international routes, 15 regional routes and 315 domestic routes. It serves 184 cities in 42 countries and regions, including 66 international cities, 3 regional cities and 115 domestic cities. Every week, Air China offers over 1.80 million seats on over 8900 flights per week. Utilizing its extensive route network and its hub in Beijing, especially after its admission to the Star Alliance, Air China can fly passengers to 1,317 airports in 193 countries.

As the largest air carrier between China and the UK, Air China currently operates up to three flights per day from London (Heathrow) to Beijing. The fleet has been developed from the original A340 and B747 combination, then to A330, and recently to B77W in the summer of 2018. On July 3rd 2018, a direct route linking London (Gatwick) and Chengdu was opened, with 3 flights a week. On October 30th 2018, Shenzhen Airlines, Air China’s wholly-owned subsidiary, opened a direct route from London (Heathrow) to Shenzhen, with 3 flights a week.

For further details, please visit Air China’s UK website: www.airchina.co.uk.