Innovative Packaging Award

  14 October – 26 January

 With this display Pro Carton, the European Association of Carton and Cartonboard Manufacturers, celebrate environmentally friendly carton-based packaging.

Every ‘Save the Planet’ entry from this year’s European Carton Excellence Awards will be on display for three months to highlight the very best in recyclable, renewable and biodegradable cartonboard. The exhibition includes this year’s winner, Van Genechten’s BalloonGrip, made using Stora Enso cartonboard. The judges said the product provides an ingenious, recyclable and biodegradable replacement for plastic balloon holders, allowing balloons to be tied so that air does not leak out and the balloon is held securely.

Tony Hitchin, General Manager of Pro Carton say: “The Museum of Brands is bursting with packaging concepts spanning through the years, so it’s great to see this year’s ‘Save the Planet’ award entries alongside them to show what the future of packaging looks like and to encourage visitors to make environmentally conscious choices.”